This is the piece I submitted to Lilla Rogers' Global Talent Search contest this week. We were given a brief, or story, about a young Brooklyn based woman who needs a practical, yet lovely, pair of sneakers to ride her vintage bike to and from her charming shop each day. Her name is Antoinette and she represents the demographic for whom we were designing. Being a Brooklyn based artist, myself, I feel like I know this person. She's young, vibrant, creative and entrepreneurial. She loves the energy of the city and the warmth and funky trends that come out of Brooklyn neighborhoods. Lilla supplied us with many notes on her taste, interests, color sense, etc. Antoinette has a pretty, feminine style with some edge and a fondness for vintage. She gardens and loves flowers. This is what informed my choices. Plus, I love painting flowers and I think the hand made quality suits her sensibility. I sure hope so. I would really love to get to the 2nd round!
We were required to include, at least, one word in our design. Initially, I considered calling my piece 'Asphalt Garden' a play on 'Asphalt Jungle'. wink wink. I enjoyed lettering this, but in the end opted not to use it.
I also considered a tie-in with the ever popular High Line in New York's meat packing district (where very little meat is being packed in the area these days) so I made this little logo.
In the end, I opted to keep it in Brooklyn, calling it BKLYN bloom. I made this pretty quickly and had to tweak it quite a bit before adding it to the design.
I painted a light whimsical garden. I'm not sure where I thought I could use this, though I did include a few elements in my presentation where my name is located.
Above, is most similar to my original painting. I didn't alter it much, but I did adjust the color tone and add text. I actually think this pattern would look cool really faded, but I didn't want to risk altering it too much. I assume if this pattern was applied to sneakers, there would be several color options.
I have taken a MATS class with Lilla and her Bootcamp, which definitely preps you for what to expect. I always enjoy the exercises and reference she provides as warm up. I really enjoyed seeing and reading about just who 'Antoinette' is. It makes it fun and the parameters keep you in check. As my friends know, painting is probably my favorite thing to do, but I need to learn more photoshop skills. My only regret is that I did not place my design on a template or draw a sneaker to place it myself. I love seeing what everyone shares in our Facebook group, I tend to stay in touch with fellow Bootcampers, since I just took that last spring. There are so many smart talented artists and designers participating, it's at once inspiring an intimidating.
Cross your fingers for me! Right now, I just want to get through to the 2nd round. Nothing would make me happier.
Hope you're enjoying this last weekend in August! I've spent most of my time working this summer, whether on scenic jobs/commercials or on my own portfolio, but I always feel a little sad when summer fades. I adore September and fall clothes and of course, 'Summer End' sales, but I think most of us never get over that "school summer break" feeling coming to a close.
Thanks for taking a look! xo, A